Slogan

Write once. Publish everywhere. One article, pushed to Zhihu, Weibo, Bilibili, Baijiahao, CSDN and a dozen more platforms in one click.

Positioning

PublishOnce is a desktop content-distribution tool that speaks every platform's language. Think of it as a canal system for your writing: you pour one article into the source, and it opens channels that deliver your words to every platform river — automatically adjusting layout depth and channel width so nothing gets clogged along the way.

The problem it kills

You finish a great article at midnight, ready to go wide across Chinese social media. Then reality hits: Zhihu wants Markdown, Xiaohongshu eats images, Weibo caps your text at 1400 characters, Bilibili needs its own formatting dialect... Re-editing for each platform burns two hours and misses the traffic window. PublishOnce ends this loop.

Core features

• Multi-platform sync (13+ sites) — tick your targets from Zhihu, Jianshu, Weibo, Baijiahao, CSDN, Xiaohongshu, Bilibili, WeChat Official Account, Douyin, and more; custom Webhook support included.
• Smart format engine — auto-converts Markdown / rich text into each platform's native layout: headings, lists, code blocks, image embeds, all adapted in place.
• Image pipeline — compresses images in cloud, re-uploads with platform-correct URLs, and carries cover images + metadata through intact.
• Scheduled & off-peak publishing — queue posts to fire at each platform's peak traffic window; never miss golden hours.
• Account matrix management — switch between multiple accounts per platform from one dashboard; team roles stay clean.
• Unified analytics dashboard — reads, likes, saves, comments and conversions from every platform roll into one view; see instantly what blew up and what flopped.
• Draft preview & retry — preview how each platform will render before publishing; auto-retry failed posts so nothing slips through.

Who it's for

Solo bloggers & knowledge creators · Content agencies & MCNs · Brand social media teams · SEO / GEO operators · Corporate communications & PR

Short description (store snippet)

PublishOnce is a multi-platform article distributor supporting 13+ Chinese content platforms including Zhihu, Weibo, Bilibili, Baijiahao, CSDN and Xiaohongshu. Write once, auto-format per platform, schedule peak-time publishing, and track unified analytics — all from one desktop app.

FAQ

Question	Answer
Which platforms does it support?	13+ including Zhihu, Jianshu, Weibo, Baijiahao, CSDN, Xiaohongshu, Bilibili, WeChat OA, Douyin, Juejin, Toutiao, Douban, and custom Webhook endpoints.
What input formats can I use?	Markdown, rich text (HTML), or paste directly from your editor.
Does it handle images?	Yes — images are compressed in the cloud, re-uploaded to each platform's image host, and embedded correctly in every version.
Can I schedule publish times?	Yes — queue articles to publish at each platform's optimal traffic window, or set a global time.
Does it work with multiple accounts?	Pro plans support multiple accounts per platform; Business adds team roles and API access.
Is there a history log?	Every publish action is logged with timestamp, target platform, status, and link back to the live post.

Call to action

Available now on NaviAi. Want to earn while you share? Join the NaviAi partner program and earn commission on every PublishOnce sale.